Görsel İletişim Tasarımı Bölümü / Department of Visual Communication Design
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Other Anadolu Selçuklu Sanatındaki İnsan Figürlerinin Uygurların Mağara Resimleri ve Gaznelilerin Duvar Resimleriyle Konu ve Biçim Yönünden Karşılaştırılması(2010) Erkan, TolgaTürk toplulukları ve devletlerinde insan figürü kullanımı sıkça görülmektedir. Farklı coğrafyalarda, farklı zaman dilimlerinde ve farklı dinleri benimsemiş olan Türklerde kullanılan insan figürleri konu ve biçim bakımından benzerlik göstermektedir. Bu çalışmada, Anadolu Selçukluların sanat eserlerinde bulunan insan figürlerinin kendilerinden önce var olmuş Türk toplulukları ve devletlerinin yaptığı sanat eserlerindeki insan figürleriyle olan ilişkiyi incelemektedir. Anadolu Selçuklu sanat eserlerinde görülen insan figürleriyle, önceki dönemlerde Orta Asya’da yaşamış olan Türklerin, Uygurların ve Gaznelilerin yaptığı insan figürlerinin bulunduğu sanat eserlerinde kompozisyonda kullanılan elemanlar, duruşlar, giysiler ve yüzler gibi konu ve biçimsel yönleriyle benzerlik görülmektedir. Türk sanatında, Uygurlar ve Gazneliler gibi eski Türk medeniyetlerinin kullandığı geleneksel insan figürü anlayışı Anadolu’da Anadolu Selçuklular yönetimi döneminde getirilmiş ve gelişmiştir.Book Part Chronotope: Zaman-mekan : İğne Deliğinden Ankara(2021) Çolak, Meltem; Sağdıç, Ruhi Oğuz[No Abstract Available]Article Çoklu Zeka Kuramına Göre Hazırlanan Sanatsal Etkinliklerin Öğrencilerin Tasarım İlkelerinden Ritim Konusunu Öğrenmelerine Etkisinin İncelenmesi(21. Yüzyılda Eğitim ve Toplum Eğitim Bilimleri ve Sosyal Araştırmalar Dergisi, 2014-08) Dilli, Rukiye; Bölükoğlu, Hülya İzThis study, trying to answer the question of whether the art activities prepared according to the multiple intelligences theory have an effect on the learning of the rhythm topic by the 6th grade students, examines the 5 intelligences and how they would be utilized in the art education courses. The study, aiming to determine whether the art activities prepared according to the multiple intelligences theory have a significant effect on the learning of the rhythm topic, is an experimental study. In the instruction utilizing the multiple intelligences theory, the lesson planning with the eight intelligence areas was done by the researcher, and worksheets and materials were prepared. Also, an activity with the students was organized during the instruction. It was concluded from the study that the activities conducted in the verbal, visual, and musical-rhythmic areas of multiple intelligences have significant effect on the instruction of the rhythm topic compared to the traditional method.Article Article Dijital Çağda Korku ve Keyfin Yeni Tanımı: Fomo ve Jomo(Ankara Hacı Bayram Veli Üniversitesi İletişim Fakültesi, 2019) Sezgin, Ayşe Aslı; Karabacak, Zaliha İnciThe individual, who shapes her/his daily life according to the stimuli coming from the digital world, redefines her/his usual behaviors and emotions by these digital stimuli. Fear and joy are also included in this new definition. Now the sources of people’s fears or the events they enjoy also differ according to the characteristics of the digital age. These differences are evaluated as “problems which caused from internet use” in the related literature. Particularly in the face of intense information flow, new fears such as missing this information, staying away from the agenda, not being able to follow and sharing virtual shares started to take place in daily life. The concepts of FoMO (Fear of Missing Out) and JoMO (Joy of Missing Out), which are among these fears and have been the subject of different researches in recent years, should be considered as the new definition of fear and joy of the people of the digital age. In this study, the perception dimension of these new concepts, which entered into daily life, was evaluated with a survey conducted for internet users.Article Dijital Ortamda Örnek Bir Gönüllülük Projesi: Türkiye’nin İhtiyaç Haritası’nda Gençlerin Görünümüne Yönelik Bir Değerlendirme(Republic of Turkey Ministry of Youth and Sports, 2019-12) Karababak, Zaliha İnci; Sezgin, Ayşe AslıThis research aims to evaluate volunteering within the frame of concepts of conscious societyconscious citizen, which have been frequently encountered in recent years due to various factors. In Turkey, just as in the whole world, the individuals who now are freed from impediments of place and time in digital environment thanks to the technological innovations in particular, have developed new types of communication and interaction, which led to pleasing developments for volunteering on a social level. The Needs Map Project can be considered as an important project that can be evaluated within this scope and spreads volunteering more. The target audience of the project, which connects digital communication technologies with needers and supporters, includes various segments of the society. In this research, it is aimed to thoroughly evaluate the voluntary aid provided by the Needs Map Project to the youth. The youth who are in need, their needs according to the regions they live, the supporters and their characteristics will be analysed with the method of case study. As a result of this study, it was made a general assessment of youth’s position in Turkey’s Needs MapArticle Article Grafik Tasarımı Bölümlerinin Reklâm Endüstrisiyle Uyumu(2013) Erkan, TolgaGrafik tasarımı bölümleri mezunları işe başlangıçta reklâm endüstrisinde beklenilen pozisyonlar ve ücretlerle istihdam edilememektedir. Bu çalışmada grafik tasarımı bölümlerinin eğitim-öğretim yapısıyla reklâm sektörünün ihtiyaç duyduğu niteliklerin farklılığı sebebiyle ortaya çıkan bu sorunları giderecek çözüm yolları araştırılmıştır. Bu sorunların aşılmasında sırasıyla grafik tasarım müfredatının reklâm endüstrisiyle örtüşecek biçimde güncel yazılım, donanım ve etkili eğitim-öğretim yöntemleriyle desteklenmesi, üniversite-endüstri işbirliğinin arttırılması ve mesleki stajların etkinleştirilmesi konuları tartışılmaktadır. Ayrıca, bu makalede grafik tasarımı bölümlerinin reklâmcılık sektörünün beklentilerini karşılayacak biçimde eğitim-öğretimin geliştirilmesinde eğitimcilerin tasarım bilgi-becerilerini güncel tutmaları ve öğrencilerin reklâm endüstrisini yakından takip etmesinin desteklenmesi mezunların aleyhine bozulan reklâm sektöründeki istihdam dengesini düzelteceği öngörülmektedirArticle Mağaza İç Mekan Tasarımında Markalaşma(2021) Dağlı Curalı, ZeynepBu çalışma, mağaza iç mekan tasarımının markalaşma kavramı üzerine etkisini incelemektedir. Marka ve markalaşma kavramlarını, iç mimarlık ve grafik tasarım disiplinlerinin ortak yaklaşımı ile değerlendirmeyi amaçlamaktadır. Marka bir kurumsal kimlik olup, mekan tasarımının bu kurumsal kimlikten ayrıştırılması düşünülemez. Bu amaçla, Türkiye’nin köklü mağazalarında biri olan Vakko mağazaları üzerine bir vaka çalışması yapılmış olup, mekan ve markanın birbirini tamamladığı sonucuna varılmıştır. Buna ek olarak, mağaza atmosferinin mekanı markalaştırmada önemli bir rol oynadığı görülmüştür. Çalışmanın temelini oluşturan SO-R paradigmasına göre, mağaza atmosferini oluşturan çeşitli öğeler bulunmakta olup, farklı mağazalarda benzer öğelerin kullanılmış olması, mekanın markalaşma üzerindeki etkisini göstermektedirArticle Medyada ve Reklam İçeriğinde Kadın Bedeninin Alternatif Temsili: Fatkini Kampanyası(Çukurova Üniversitesi, 2016) Karabacak, Zaliha İnci; Sezgin, Ayşe AslıWomen have been subordinated to men in terms of social roles for many years as well as their visualization through ideal sizes while being represented in mainstream media and their orientation as sexual objects especially for men’s glance have been subject to numerous researches. It is observed that these presentations are given place in advertisements frequently when analyzed within the scope of consumption culture. Presentations which bring the sexual attraction and impeccability of female body into forefront have attracted attentions and accordingly the dimension concerning the impression of women from these presentations have been embraced in aforementioned researches. Fatkini Campaign, which was initiated by women perhaps as a reaction and made themselves heard through the social media, is handled as a case study in this research distinctly different from the previously conducted ones. In this context, the strong interest that Fatkini (fat bikini) Campaign – which was introduced by Gabi Fresh – drew in social media calls the attention of women’s reaction regarding the body representations in mainstream media as a polyphonic scene. Social media which has also been signified as one of the alternative media channel appears to play a different role in women’s communication with their own body, the women who are also producing contents in media as well.Article Selfie Aracılığıyla Yapıtın Yenidenüretimi ve Yeni Medyada Temsili(Ankara Hacı Bayram Veli Üniversitesi İletişim Fakültesi, 2019) Karababak, Zaliha İnciThe repetition of the data of various artworks -which are produced at different times with different functions in order to create a specific and an authentic structure is an innate feature of art history. For instance nowadays, we often come across the reproduction of artwork in photography through the popular photo capturing technique called selfie in new media. In this study, the relation between the photograph and the reproduced artwork is analyzed within the scope of intersemiotics and reception concepts; besides the selfies are evaluated both sociologically and technically. The symbolic values that shape the life of the receiver individual who shares selfie photographs in new media, the relation of artworks with these values, the inter-semiotic connection that shapes this process are discussed by reading Olivia Muus’s “Museum of Selfies” project that finds place in new media.Article Citation - WoS: 1Social Media Aspect of Corporate Profiles of Universities: the Divide Between Public and Private Universities(Deomed Reklam ve Yayıncılık Ltd.Şti, 2019-12) Sezgin, Ayşe Asli; Karabacak, Zaliha İnci; Elmasoğlu, Kamile; Türkoğlu, EmirThe changes in the field of communication that have been taking place all over the world since 1990 have resulted in a polyphonic communication structure in Turkey. From the 2000s on, in particular, the Web 2.0 interactive media allowing individual users to create their own content have also had a deep impact on communication at the organizational level. From a comparative perspective, this study aims to analyze the use of social media by organizations in Turkey in terms of the concepts of corporate identity and corporate communication. For this purpose, the corporate social network profiles of the Turkish universities established after 2007 were analyzed through content analysis. In this study, which can be considered as a summary of our project supported by the Scientific and Technological Research Council of Turkey (TUBITAK), the universities in Turkey were analyzed by focusing on social media networks. The data, obtained from the social media network named Facebook, which is used by 43 state universities and 36 foundation universities in Turkey, were analyzed by applying 8 different criterion categories that had been revealed by our surveying method conducted within the scope of the study. Appearance, frequency of re-occurrence, and intensity were used for this analysis. This study is significant as it presents a new approach concerning the subject, and it provides a model related to the organizational/institutional use of social media networks.Article Tasarımcıların Yaratıcılık, Bütünleştirme, Kavramsallaştırma ve Uygulama Becerileri Üzerine Çizim Tekniklerinin Etkileri(2020) Şenler, Filiz; Yıldırım, KemalBu araştırmada, tasarım alanında yaygın olarak kullanılan dijital tasarım teknolojilerinin sunduğu imkânların ve yeniliklerin, tasarımcıların performansını oluşturan yaratıcılık/özgünlük, bütünleştirme, kavramsallaştırma ve uygulama becerileri üzerindeki etkileri araştırılmıştır. Çalışmada, dijital teknolojilerin etkilediği tasarım stüdyolarında, tasarım sürecinde kullanılan manuel çizim (MD) ve bilgisayar destekli tasarım (CAD) tekniklerinin, tasarımcıların performansı üzerindeki etkileri incelenmiştir. Araştırma anketinde, çizim tekniklerinin tasarım eğitimcileri ve öğrencilerinin tasarım performansı üzerindeki etkilerini öğrenmek için üç seçenekli toplamda 34 soru bulunmaktadır. Anketten elde edilen sonuçlar, tasarım stüdyolarında MD+CAD tekniklerinin birlikte kullanıldığı durumlarda, öğrencilerin tasarım performansı üzerinde daha olumlu etkilerinin olabileceğini göstermektedir.Article Temel Sanat Eğitiminde Disiplinlerarası Yaklaşıma Dayalı (müzik Destekli) Uygulamanın Öğrenci Tutum Düzeyine Etkisi(EKEV Akademi, 2015) Özdemir, Asuman; Bölükoğlu, Hülya İz; Şentürk, NeziheIn our age, art performs rich narrative possibilities, object of art and art forms, making benefit of various different disciplines by means of new mothods, techniques and tools. Therefore, it is inevitable for the artist or instructor, who tries to find a place in such a structure, to shift their researches to this way. Starting from this necessity, this research, depends on the combination of music and painting in an interdisciplinary approach. Application has been performed within basic art education lesson plan in Arts and Sports High Schools. The purpose of this research is to determine the effects of this application, which uses interdisciplinary approach in the process of learning basic notions of art as a basis, on the level of attitudes of the students. The study group of the research which consists of the student who study in Painting Department of İMKB Fine Arts and Sports High School in Karabük and experimental (n=7) and control (n=7) groups in the application are determined by the way of random sampling. In the implementation of this study which is in the capacity of experimental research, pretest-posttest control group design is preferred as the research model. While the experimental group is tested with the application which is developed by researcher and supported by music elements in basic art education, traditional methods are applied to control group. At the end of ten weeks, final attitude scale test is applied to experimental and control groups, and the acquired data is analyzed statistically. According to the attitude scale data analysis, a significant increase was not observed in the experimental group compared to the control group.Article Toplumsal Paylaşım Ağlarında Sosyal Tabakalaşma:muhafazakâr Burjuvaziye Yönelik Reklam Metinleri(2016) Sezgin, Ayşe Aslı; Karababak, Zaliha İnciMaking themselves felt in various areas from political and economic changes and transformations across the world to the practices of daily life, social networks have started building a virtual culture within the network environment. Today, great social changes are observed and, maybe, one of the most important factors of this change is technology. With the changes caused by the technological development, different perspectives, values and perceptions can create and relay their own contents via social networks. The conservative bourgeoisie which can consequently be evaluated within the scope of transformations, changes and consequently innovations and as a consequence of the social stratification is addressed in terms of its representation on social networks and within the scope of Weber's social stratification theory. While the social stratification on social networks is emphasized in this evaluation, the advertisement texts used on these networks are examined based on the characteristics of the conservative bourgeoisie from a sociological perspective.Article Transmedya Hikâye Anlatımı Bağlamında Kraliyet Markası(International Balkan University, 2019) Karababak, Zaliha İnciStorytelling is carried out together on different media (traditional and digital) as a method where brands frequently resort to establishing emotional bridges with consumers. The course of events which gives rise to the concept of transmedia storytelling, comes up with different products (film, series, games, ilişkiadvertising, documentary etc.) that have great importance with regard to visual communication in popular culture. Transmedia storytelling is a form of narration especially that adresses the characteristics and habits of youth called digital natives whom use today’s digital communication technologies effectively. In this study, transmedia storytelling is discussed by means of Prince Harry and Meghan Markle's Royal Wedding, which is examined as case study in the context of royal brand. As the newly married couple of the British Royal family, Prince Harry and Meghan have received much attention from the world press since the beginning of their relationship. In this context, the couple is also of great importance for the Royal brand. The Royal Wedding, which has a wide place as a modern fairy tale in the media, is a narrative shared in traditional and new media, enriched with different dimensions (people, events, places, etc.) and the participation/ interaction of its audience. In this study, the Royal Wedding is evaluated within the framework of Jenkins seven principles (spreadability vs. drillability, continuity vs. multiplicity, immersion vs. extractability, worldbuilding, seriality, subjectivity, performance) The findings of the study show that the Royal Wedding, which is a dimension of the representation of the royal brand in the media, has the principles stated by Jenkins in the context of transmedia storytelling.Article Türkiye’de Dijital Dönüşüm ve Dijital Okuryazarlık(Türkiye Cumhuriyeti İçişleri Bakanlığı, 2019-06) Karabacak, Zaliha İnci; Sezgin, Ayşe AslıIn today’s world where the new is discussed against the traditional one, the access to information sources has created different settings in which the ability of digital literacy is regarded as a separate ability. Adapting to the change and transformation that are experienced by the means of digital literacy has led many countries to take various actions and inform their citizens in this direction. In this study, it is aimed to demonstrate at which point the digital transformation in Turkey is in higher education, by means of digital literacy through a descriptive analysis in which other practices around the world are evaluated. The existence of digital transformation, especially in the field of education, is now accepted and projects that swiftly contribute to the perfection of digital literacy are required for this transformation.Article TÜRKİYE’DEKİ DERGİ REKLAMLARINDA GÖRSEL İLETİŞİM ARACILIĞIYLA YENİLİK TÜRLERİNİN SUNUMU: TÜKETİM TOPLUMU BAĞLAMINDA BİR DEĞERLENDİRME(2019) Karabacak, Zaliha İnci; Kazancı, MetinTu?ketim toplumu bag?lamında yenilik tu?rlerinin görsel iletişim aracılıg?ıyla sunumunun, Tu?rkiye’deki dergi reklamlarından c?özu?mlemeler aracılıg?ıyla ortaya konulmasının amac?landıg?ı bu c?alışmada; Capital, Chip, Geo, Lezzet, Marie Claire Tu?rkiye ve Men’s Health dergilerinden incelenen toplam 2020 adet reklam, Hanehalkı Bu?tc?e Anketleri ic?in Amaca Yönelik Tu?ketim Sınıflamasına göre 2’li harcama grupları baz alınarak 12 kategoride sınıflandırılmıştır. 6 kategorideki (gıda ve alkolsu?z ic?ecekler; giyim ve ayakkabı; mobilya, ev aletleri ve ev bakımı; ulaştırma; eg?lence ve ku?ltu?r; c?eşitli mal ve hizmetler) reklamlardan kategoriler arası eşit dag?ılım gözetilerek; yeni, yenilik, yenilikc?ilik, yepyeni kavramlarından en az birini ic?eren toplam 24 adet reklam göstergebilim yöntemi ile c?özu?mlenmiştir. C?özu?mlenen reklamların Oslo kılavuzundaki dört yenilik tu?ru?ne göre sınıflandırması sonucunda ise, reklamlarda u?ru?n yeniliklerine ve pazarlama yeniliklerine yer verildig?i saptanmıştır. İncelenen dönemdeki dergi reklamların %66’lık bölu?mu?nu? yabancı markaların reklamları oluşturmaktadır. Bu reklamlarda c?eşitli mal ve hizmetler kategorisinin reklam sayısı ac?ısından dig?er kategoriler arasında ilk sırada yer aldıg?ı dikkati c?ekmektedir.Article Üniversitelerin Kurumsal Profillerinin Sosyal Medya Boyutu: Devlet ve Vakıf Üniversitesi Ayrımı(Yükseköğretim Strateji ve Araştırma Derneği, 2019) Sezgin, Ayşe Aslı; Karabacak, Zaliha İnci; Elmasoğlu, Kamile; Türkoğlu, EmirThe changes in the field of communication that have been taking place all over the world since 1990 have resulted in a polyphonic communication structure in Turkey. From the 2000s on, in particular, the Web 2.0 interactive media allowing individual users to create their own content have also had a deep impact on communication at the organizational level. From a comparative perspective, this study aims to analyze the use of social media by organizations in Turkey in terms of the concepts of corporate identity and corporate communication. For this purpose, the corporate social network profiles of the Turkish universities established after 2007 were analyzed through content analysis. In this study, which can be considered as a summary of our project supported by the Scientific and Technological Research Council of Turkey (TÜB‹TAK), the universities in Turkey were analyzed by focusing on social media networks. The data, obtained from the social media network named Facebook, which is used by 43 state universities and 36 foundation universities in Turkey, were analyzed by applying 8 different criterion categories that had been revealed by our surveying method conducted within the scope of the study. Appearance, frequency of re-occurrence, and intensity were used for this analysis. This study is significant as it presents a new approach concerning the subject, and it provides a model related to the organizational/institutional use of social media networks.Article Yükseköğretimde Dijital Dönüşüm ve Dijital Okuryazarlık Dersine Yönelik Betimsel Bir Analiz(Anadolu Üniversitesi İletişim Bilimleri Fakültesi, 2020-06) Sezgin, Ayşe Aslı; Karababak, Zaliha İnciIn many countries, digitalization, which has begun to show its influence in almost every area of social life over time and brings with it an important transformation, has also led to changes in the field of higher education. Digital Transformation concepts that have been discussed recently in Turkey as well, "National Technology Moves and Digital Turkey" has come into question in the frame. Within the scope of this title, it has been decided to apply all aspects of digital transformation in higher education, theory and practice. In this study, applications for the Digital Transformation Project subject in Higher Education in Turkey starting in November 2018, was wanted to be analyzed with academic perspective. The Digital Transformation Project in Higher Education, which was launched in November 2018 with 8 pilot universities, and other 8 in July 2019, includes the Digital Literacy course, which is applied to the faculty members of these 16 universities and then to the undergraduate students with the 2019-2020 Academic Year Spring Semester. In the study, it was aimed to determine the current situation by using descriptive analysis method. Within the scope of the study, among the results obtained and evaluated regarding the implementation of the "Digital Transformation Project in Higher Education", the relationship of the responsible lecturers with the field, the acquisition and measurement process of the competence required by the course, the sharing of the course content and teaching materials.
