Görsel İletişim Tasarımı Bölümü / Department of Visual Communication Design

Permanent URI for this collectionhttps://gcris3.etu.edu.tr/handle/20.500.11851/266

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Application of Multiple Intelligences Theory in Art History Instruction
(2012) Erkan, Tolga; Üster, Sema
Howard Gardner’in çoklu zeka teorisi ve teorinin sınıfta uygulamaları, son yıllarda eğitimciler ve araştırmacılar tarafından yaygın olarak kabul görmekte ve kullanılmaktadır. Bu çalışma, çoklu zeka teorisinin yüksek eğitimde, sanat eğitiminde uygulanması üzerinedir. Çalışma, Sanat Tarihi dersinde, çoklu zeka teorisinin uygulandığı sınıflar ile teorinin uygulanmadığı geleneksel metotla ders yapılan sınıfların basari oranları arasında belirgin bir fark olup olmadığını araştırmaktadır. Araştırma, deney ve kontrol grubu olmak üzere, rastgele seçilen iki grupla uygulanmıştır. Deney grubunda, dersler çoklu zeka teorisine göre uygulanmış, kontrol grubunda ise dersler geleneksel yöntemle yapılmıştır. Çalışma sonrasında uygulanan ttest analizi, deney grubunun, bilgi düzeyinin artması, ders notları, sanat anlayışı, yorumu, hatırlama ve estetik değer anlayışı kazanma gibi alanlarda kontrol grubuna göre, belirgin olarak daha fazla başari gösterdiğini kanıtlamıştır.
Background of “pinned” Images: Lifestyle Advertising in Social Media
(IGI Global, 2018-09) Sezgin, Aslı; Karababak, Zaliha İnci
The presence of a hidden enforcement is a matter in social media networks, whose contents are made attractive by rich images illustrating the rearrangement of the living spaces belonging to the followers of these networks. Every detail of private life including personal appearance, spaces where time is spent with friends, food is consumed, coffee is drunk, and houses are decorated, is presented through charming images. Inspired by these images, people have started to make their preferences regarding what mobile phone to use, what sports to practice, or what films to watch. The content of social media has begun to draw attention to “lifestyle advertising” and has provided a convenient ground for the advertising industry. Pinterest is a network where images reflecting modern people’s daily habits, including consumption, are pinned in order to serve as sources of inspiration. In this study, the perfect living spaces which have been fictionalised as models in the images shared on Pinterest will be investigated in terms of “lifestyle advertising” and in comparison to real life.
Changing Aesthetic Values in Stereo Photography
(Sage Publications Ltd, 2019) Sağdıç, Oğuz
[No abstract available]
The Effect of The Graphic Design Education Based on The Visual Culture Theory on Students’ Poster Designs
(2018-08) Bölükoğlu, Hülya İz; Bakar Fındıkçı, Melike
The aim of this study is to enable students obtain information about visual culture, to increase their skills in design using the acquired information and to evaluate images critically. The purpose of the study is to support students to practice in viewing visual culture. The effect of the concepts represented in the visual images on cultural life and the visual culture in the context of grapich design education were evaluated. In this study, the answers were seeked for the following questions "What are the conclusions of students' self-evaluation regarding their poster designs?" and ''Did they apply the obtained information about Visual Culture Theory to their poster designs?'' This study was conducted in action research design which is one of the qualitative research designs. The study group consists of 16 third grade students from Graphic Art Studio who received their education in second term of 2014-2015 academic year from Gazi University, Gazi Faculty of Education, Department of Fine Arts Education. Participants were selected according to convenient sampling method which is one of the purposive sampling methods. The study was carried on with one group, without a control group, using Quasiexperimental model. During the formation of experimental group, it has been paid attention that experimental group should have experience in poster design. The data of the survey were collected, in first phase, by using self-evaluation form, and, in second phase, by using performance-based situation determination form. Self-evaluation form used in the study was evaluated regarding to content analysis and Performance-based Determination form was evaluated with regard to analytical grading key. At the end of the study, it has been observed that self-assessment form has influenced the development of analysis skills of the students positively. Also, students could create images in the posters, transform those images into representations and establish a connection between image and representation.
The Effect of Visual Culture Theory Based Graphic Design Education on Students’ Visual Perception
(International Journal of Liberal Arts and Social Science, 2016) Bakar Fındıkçı, Melike; Bölükoğlu, Hülya İz
The aim of this study was to enable graphic design students to improve their visual literacy through visual culture, and to read and critically evaluate images. It also seeks to answer the following question: Were students able to learn about visual culture theory in the course of the study? The design of the study is experimental. The participants of the study were 16 third-year students drawn from Gazi University’s Faculties of Education, Fine Arts Education, Art Education, and Graphic Arts during the second semester of the 2014-2015 academic year. Research participants were selected through a purposive sampling method followed by a convenience sampling method. Since the study was conducted without a control group, a quasi-experimental model composed of a single group was used. The students’ ability to create a poster was considered when selecting the group of participants for the experiment. Data for the study was collected by means of an achievement test. A t-test was used in the analysis of this achievement test to determine whether there was any significant difference between pre- and post-test results. The study concludes that there was a change in the students’ visual perception and their development of points of view.
Evaluation of International Day for Biological Diversity 2024’s Social MediaPosts in Terms of Visual Communication Design
(2024) Güntay, Vedat; Erkan, Eda; Karabacak, Z. İnci; Bölükoğlu, Hülya İz
Biodiversity refers to the variety of all life forms, namely plants, animals, microorganisms and their genetic material, within an ecosystem or worldwide. This term encompasses genetic diversity (genetic differences within a species), species diversity (number of different species) and ecosystem diversity (variety of different ecosystems or habitats). International Day for Biological Diversity is a global event celebrated every year on May 22nd and aims to raise awareness about the conservation and sustainable use of biodiversity. In 2024, social media posts made within the scope of this event have great importance in terms of visual communication. Visual content attracts attention more quickly and effectively than written content. Content is usually consumed quickly on social media platforms. Therefore, using visually appealing designs is important to attract the attention of the target audience and increase their engagement. Visual communication design helps to convey messages more effectively by simplifying complex information and making it easier to understand. Infographics, video content and graphical data presentations in particular make information understandable and attractive. This study aims to evaluate social media posts for the International Day for Biodiversity 2024 from a visual communication design perspective. Animated graphic designs were preferred in social media designs for the International Day for Biodiversity. Different language options were created to customize the target audience. In this way, the target audience was encouraged to re-share the message. In the teaser prepared for the International Day for Biodiversity 2024, the target audience is encouraged to participate with the phrase Share information about your event. #PartOfThePlan was preferred as the hashtag in the posts. In this context, a call for cooperation was made to stakeholders.
Examining Knowledge and Retention Levels of Fine Arts' Students: Astudy on Basic Design Course With Wbcl
(2013) Erkan, Tolga
Bu araştırmada, temel tasarım dersinde Web Tabanlı İşbirlikli Öğrenim modelinin kullanımının öğrencilerin bilgi düzeylerinin yükseltilmesi ve bilginin kalıcılık seviyesine sağladığı avantajlar incelenmektedir. Bu deneysel çalışmada altı haftalık süre içerisinde tasarım elemanlarında renk konusu üzerine yapılmıştır. Bu çalışmada örneklem için Gazi Üniversitesi Sanat ve Tasarım Fakültesi’nde aynı eğitmenden ilk defa temel tasarım dersi alan birinci sınıf öğrencileri arasında 2 grup için toplam 40 öğrenci seçilmiştir. Gruplardan biri deney, diğeri kontrol grubu olarak seçkisiz rasgele atanmıştır. Deney ve kontrol grubu öğrencilerinin puanlarının karşılaştırılmasında bağımsız gruplar için T testi ve öğrencilerin bilgi ve kalıcılık seviyelerini daha iyi anlamak için 2 yollu varyans analizi kullanılmıştır. Çalışmanın sonuçlarına göre Web Tabanlı İşbirlikli Öğrenim modeliyle öğrenim gören öğrenciler testlerde daha yüksek puanlar almışlardır. Ancak, araştırma sonunda her iki gruptaki öğrencilerin araştırma süresince öğrendikleri bilgilerin aynı seviyede kalıcı olduğu görülmüştür.
An Extraordinary Leader: Queen Christina
(MCSER MCSER-Mediterranean Center of Social and Educational Research, 2015-04) Karabacak, Zaliha İnci
Queen Christina (Maria Christina Alexandra) (1626-1689) who marked the 17th century’s history of Sweden emerges as a major political actor. She has reached to this period not only with her activities but also with her appearance, her free soul and her extraordinary character. Owing to be the person who would assume responsibility of a country in the near future, she had grown more like a man than a woman. In another words, her parent’s training style shaped her gender. She never married and avoided living according to customs. Also she preferred to wear men’s clothes. Hereby, she was considered as an hermaphrodite by some people. This study examines the Queen Cristina’s reflection in popular culture. With this purpose, literature review method is used in the study. The research results indicate that there are strong links (with many aspects; literature, art, cinema, cultural events, spor activities etc. ) between Queen Christina and popular culture. Queen Christina was the founder of the world’s oldest newspaper called “Post och Inrikes Tidningar” (PoIT-Post and Domestic Times). The newspaper was founded in 1645. She was interested in philosophy, science, religion and art. Queen Christina was in close contact with fine arts in Rome where she spent the last days of her life. Her sophisticated character has being source of inspiration for many works of art (films, paintings, photographies etc. ). For example, there is a photo called “Christina of Sweden-The Androgynous Queen” as a part of “The Regal Twelve” series by Alexia Sinclair. Also, a film called “Queen Christina” was directed by Rouben Mamoulian in 1933. Swedish-born actress Greta Garbo starred in the film with John Gilbert. The museum called “Livrustkammaren” (The Royal Armoury) is the oldest museum in Sweden. The museum collection has many pieces about Queen Christina. As a result, it is observed that Queen Christina has significant contribution to popular culture from past to present.
Professional Problems of Visual Arts Teachers Experienced During Classroom Management and Learning - Teaching Process in Special Education Institutions
(Int Organization Center Acad Research, 2014) Kartopu, Secil; Bolukoğlu, Hülya İz
The aim of hereby study is to determine the problems that visual arts teachers encounter during class management and learning - teaching processes in special education institutions. In this respect, 18 visual arts teachers employed in Special Education Institutions (Schools for Visually and Orthopedically Handicapped, Hearing Impaired, Autistic, Trainable and Educable Mentally Retarded persons) in Ankara and central districts were interviewed during 2010 - 2011 Academic Year. A phenomenology design was used in this research in which qualitative research method was used. Data of this research were collected with semi-structured interview technique chosen from data collection methods, and were also supported by techniques of observation and document analysis from other data collection techniques. A semi-structured interview form developed by the researcher and the specialist was used to interview with the visual arts teachers involved in the research. NVivo 8 qualitative data analysis program was used in analysis of the data obtained from this research. As a result of the research, the professional problems experienced by visual arts teacher during classroom management and learning-teaching process were divided in two themes: findings of the research demonstrate that visual arts teachers encounter various problems in subjects of (a) classroom management, (b) learning and teaching process. Suggestions towards the solution of these problems are developed.
Citation - WoS: 2
Reflection of Anatolian Culture in Poster Design
(Elsevier Science Bv, 2014) Dur, Banu İnanç Uyan
'Visual' in 'visual culture' can be defined as "everything that is visual, functional, communicational and/or having aesthetic purpose produced, interpreted or formed by people" (Barnard, 2002; 34). Accordingly poster is not only a tool that transmits a message, information or that introduces or advertises a product but also a visual cultural element. Just like other visual cultural elements, poster as well is in interaction with the society. In this two way interaction while society's culture, political and social perceptions, level of education, aesthetic tastes influence the production process of the poster, the posters too influence and transform the society. Poster artists and designers are producing studies sometimes affected by the society that they are within, and also sometimes intentionally reflecting the culture of the society that they are addressing. In this context in this study, reflections of the Anatolian culture in poster designs will be examined with visual examples. (C) 2013 The Authors. Published by Elsevier Ltd.
The Reflection of Popular Culture on Calendar Photos
(IGI Global, 2019) Karabacak, Zaliha İnci
In the consumer society, brands communicate with consumers by subjects and practices of popular culture. Photography is used as an effective medium in this process. This study that was made within the framework of consumer society and global brands aimed to analyze Lavazza calendar photos that were published between 1993-2012 in the context of popular culture. These photos were analyzed by taking into consideration non-verbal communication means (appearance, manner, activity, props, and settings) enumerated by Dyer. The findings show that non-verbal means of communication have changed in terms of popular culture according to the years in Lavazza's calendar photographs.
The Role of Visual Arts Education in Creating Intercultural Awareness
(International Journal of Liberal Arts and Social Science, 2015-02) Bölükoğlu, Hülya İz; Ceylan, Sevda
The aim of this study is to facilitate the occurrence of cultural transfer by means of Visual Arts education in the context of individuals’ traditions and customs, of their national and international dimensions, and of their recognition of different cultural artifacts. It also aims to allow intercultural dialog and to raise consciousness of cultural values and diversity. Through the research and Visual Arts Education Assocation (GÖRSED) and the International Society for Education through Art (INSEA), educators in Turkey and across the world have been made aware of the visual arts. 15 schools, 7 of which were from five different foreign countries and 8 of which were from Turkey, participated in this research. The students who participated in the research were between the ages of 7 and 15. Depictions of customs and traditions were processed as part of this research. 66 of these depictions came from abroad and 189 from Turkey. 255 students created pictures with accompanying explanatory texts on a purely voluntary basis. These pictures were taken, classified by topic, and organized into charts. The results of the research were presented as a display at the Gazi University private schools foundation. The research concludes that it is possible for students to familiarize themselves with and understand the traditions and customs of different cultures. I claim that in this context the pictures and their accompanying texts helped create an awareness of different cultures.
The Role of Visual Communication Design in Promoting Europe's Ecotourism Destinations
(2024) Erkan, Eda; Karabacak, Z. İnci; Güntay, Vedat; Bölükoğlu, Hülya İz
Ecotourism Destinations Ecotourism is a type of tourism that contributes to the protection of natural areas, increases the economic well-being of local people and promotes environmental awareness. Europe has a significant potential for ecotourism with its rich biodiversity and unique natural beauties. In this context, the promotion of Europe's ecotourism destinations is of great importance both nationally and internationally. Visual communication design stands out as an effective tool in the promotion of ecotourism destinations. Visual communication elements used correctly attract the attention of potential tourists and encourage them to participate in ecotourism activities. The strategic use of visual communication design in the promotion of Europe's ecotourism destinations makes significant contributions to the sustainable development of the tourism sector. The analyses in this study emphasize the critical role of visual communication design in the promotion of ecotourism and offer suggestions for future promotion strategies. In this study, the short film "A Sustainable Journey" and promotional materials prepared by Central Europe Eco-Tourism (CEETO) were examined through semiotics. As a result of the study, it is seen that the video touches on the subjects of ecotourism and sustainable hosting by including images of nature and natural structures, and also emphasizes concepts such as sustainable food, local community, local food, local heritage, relationship with nature, etc. It was observed that written information was predominant in infographics and no visuals were used other than icons. It is noteworthy that the use of natural colors such as green, blue, and gray and yellow were preferred in brochures, posters and infographics. The brochure was designed in different languages in order to achieve international expression.
Stories of Turkish Cultural Heritage Motifs Subject To Digital Marketing in Fashion
(Routledge, 2021) Karabacak, Zaliha İnci; Sezgin, Ayşe Aslı
[No Abstract Available]
A Study on Applications of Glocalization in Creative Industries
(2022) Baykan, Ziya Gökberk; Şenler, Filiz
The painful transition process from modernism to postmodernism makes its impact felt in the field of globalization as well. Advances in technology have overcome the difficulties experienced in mass production and accessing global markets, enabling the integration of more local markets into the global economy. However, the rapid increase in participants made it difficult to compete in the global market, and the proliferation of different local markets caused cultural differences to become more evident. The study examines the contribution of creative industries and glocalization strategies to the resolution of the global-local conflict, by considering them together. In this study, the findings were analyzed by using the literature review and the survey method together. A total of 310 people, 145 men and 165 women, participated in the survey in Janury 2019. In the case of Turkey, the research shows that there is a positive correlation between the customer experience created by the global brand by considering the cultural, economic and political data of the local society and the level of ad appreciation.
Transferring Our Cultural Heritage To the Next Generations Via Visual Arts Education
(David Publishing, 2016-05) Kartopu, Seçil; Bölükoğlu, Hülya İz
It is well known that the customs and traditions shared and maintained in a society reflect the culture of that society and also that it is a society’s responsibility to convey its culture to the next generations. From this point of view, it can be further claimed that children’s games, as indicators of cultural richness, are important sources for not only sustaining and maintaining the culture, but also for delivering cultural values and assets to future generations. The present study was planned and carried out to promote, improve, and protect the traditional children games and to have them used in education, so as to transfer these important cultural assets to future generations. Seventy students currently attending 4th, 7th, and 8th grades in Kurtuluş Primary School in Ankara Province were included in the study. These students were informed about the traditional children’s games and then asked to conduct research. Later, the children were asked to convey these games to their paintings and drawings, thus, completing the teaching of the games by means of visual arts education. Findings gathered from the paintings and drawings of the children were evaluated to determine the achievements and effectiveness of the study

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